Strategic Management

KMENA CORE SERVICES

Business Planning

Regulatory & PV

Sales & Marketing

Supply Chain

Business Planning and Strategic Partnership

    • Conduct thorough assessments of product potential in each country, leveraging local resources and engaging with Key Opinion Leaders (KOLs) in both tender and retail sectors.

    • Analyze competitors, market dynamics, healthcare statistics, customer base, and business environment using market intelligence and syndicated data.

    • Develop comprehensive business plans with clear timelines and Key Performance Indicators (KPIs) for regulatory processes, human resources, product forecasts, supply chain, customer segmentation, and marketing.

Regulatory and Pharmacovigilance

    • Employ a dedicated and experienced team with in-depth knowledge of regulatory requirements across regions and strong connections with key officials to facilitate the registration process.

    • Act as a central point of contact for all regulatory inquiries, reducing administrative costs and burdens on principals.

    • Manage all Pharmacovigilance (PV) and safety-related issues with established Standard Operating Procedures (SOPs) for notifications and reporting of safety and quality issues, Adverse Events (AE), and Serious Adverse Events (SAEs).

Sales and Marketing

    • Assign exclusive sales teams for each principal, fostering joint collaboration and integrated input between principals and the leadership team.
    • Share investment risk and reward with principals, leveraging the talent and expertise of KMENA executive leaders, local Key Account Managers (KAMs), and dedicated support from local distributors.
    • Monitor product performance, competitor activities, regional forums, and customer feedback, actively participating in all associated market tenders.
    • Deploy professional leaders on the ground with challenging Key Performance Indicators (KPIs) to ensure the correct implementation of agreed-upon strategies.

Value Supply Chain

    • Operate a centralized commercial logistics hub, managing all purchasing and logistic operations to/from all countries from a single focal point.
    • Partner with top local distribution agents in operating markets, ensuring robust distribution channels.
    • Continuously evaluate affiliated partners services for compliance with principals guidelines and policies, prioritizing quality and safety.
    • Ensure on-time delivery of goods and minimize expiry problems through efficient stock rotation and forecasting.

Country Portfolio Management (CPM)

As we pave the way for groundbreaking healthcare advancements, we invite you to be part of our journey. Explore how KMENA is redefining healthcare in the MENA region and discover opportunities for collaboration and growth.

Strategic Investment Alignment

Ensure resources are directed toward key growth drivers, optimizing our portfolio for maximum impact.

Project Prioritization

Prioritize new initiatives and coordinate regulatory activities seamlessly, enhancing efficiency and effectiveness.

Portfolio Matrix Implementation

Utilize a sophisticated portfolio matrix based on market attractiveness and the ability to succeed, ensuring a judicious investment strategy.

Synergy for Productivity

Achieve synergy within the portfolio to maximize productivity and streamline operations.

Strengthened Partnerships

Foster strengthened partnerships with key stakeholders through the adoption of innovative business models.

Tender Excellence

Maintain a close follow-up on tenders, ensuring agility and responsiveness in our approach.

Value-Driven Initiatives

Drive forward initiatives that not only meet objectives but create lasting value for our partners and stakeholders.

At KMENA, our Country Portfolio Management is a proactive commitment to excellence, ensuring that every investment aligns with our overarching goals and contributes to our mission of transforming healthcare in the region, collaboration and growth.

MARKET ACCESS EXCELLENCE

BRAND PLAN SUMMARY

LAUNCH EXCELLENCE

Preparing The Brand

1. Brand management:

  • Customer Segmentation and Insights
  • Brand benefit Edge (BBE) and Brand presence
  • Action plan including pre-launch phase
  • marketing and sale materials

    • 2. Market research and Competitive Intelligence:

  • Qualitative and quantitative market research to support brand strategy development
  • Verification of brand strategy elements and marketing materials
  • Competitive landscaping and analysis
  • Strategic intelligence questions definition and investigation

    • 3. Regulatory:

  • Common technical document
  • Labeling

    • 4. Market Access Overview:

  • Pricing and Reimbursement Strategy
  • Health Economics
  • Advocacy strategy

    • Preparing the Market

    1. Communication Q&A, standard responses, scientific slide sets:

  • Studies, Registries, IST, POMs, phases lllb.lV
  • PR
  • Publications and abstracts
  • Congress activities and promotional activities for conferences
  • Physician and patient education

    • 2. Medical:

  • Medical information services
  • Medical strategy
  • Medical ad boards and KOL management
  • Management of scientific liaisons with stakeholders. (e.g. NHS or Health insurance Companies)

    • Preparing the company

    1. Field force:

  • Size and structure
  • Targeting, call plan and territory modeling
  • Key account management

    • 2. Organizational build-up HR:

  • Job descriptions
  • Requirement profiles
  • Hiring plan and hiring reports

    • 3. Pre-launch Activity planning and progress:

  • Program management, team meetings and global/local roles
  • Launch roadmap
  • Country progress reports
  • Pre-launch activity KPIs

    • 4. Supply chain:

  • Supply chain establishment
  • Demand forecasts and production planning
  • Production (API, Bulk, Packaging)
  • Local distribution approach

    • 5. Financials:

  • Sales planning and forecast