Put market share at the top of the list of KPIs we need to hit.
Extend product portfolios and growth share through new product launches.
To have deep insight into changing buyers’ needs and preferences.
To have messages that resonate in the changed reality
Be price flexible while our customers and consumers have become very price-sensitive.
Look at ways to increase local relevance and local resilience against rising competition.
It is critical to keep innovating through local customers.
Managing costs and inefficiencies is critical.
It is crucial to be able to motivate people.
Challenge everything we have done so far and what we are doing.
An internal sense of urgency, speed, flexibility, & efficiency is essential.